Category Archives: ecommerce

Valentine’s Day Reimagined with the Little Red Dress

This Valentine’s Day let’s ditch the classic little black dress (LBD) and embrace the color of love by wearing a little red dress. This symbol of look-at-me fierceness has been seen on the latest runways of fashion weeks in Joburg and Paris. Designers like Virgil Abloh, Imprint and Gavin Rajah are part of this revival … Continue reading Valentine’s Day Reimagined with the Little Red Dress

Top 5 Looks This Week

What makes the AFI Boutique unique, is that you get the chance to shop the runway. In this week’s top five looks we catch a glimpse of the runways of Scalo Designer, Sello Medupe, and Lesedi Baakwalanya, with his Seditsi Collection. Whether you’re looking to upgrade your wardrobe with a statement piece or simply want … Continue reading Top 5 Looks This Week

Behind The Label: Magents

We touched base with design duo, Thei and Didier, from the celebrated streetwear label, Magnets. In this interview, we chatted with the designers about the business of fashion, the future of their brand amidst the pandemic, as well as their advice to upcoming designers. AFI Insider: Has your design and retail processes changed since the … Continue reading Behind The Label: Magents


Sustainable fashion, or eco-fashion as it’s referred to in some circles, is an emerging manufacturing process where clothes, shoes, and accessories are produced in an environmentally and socio economically sustainable manner. With more and more local designers banding together to promote the rise of sustainablefashion on the continent, we’ve decided to share our 3 favourite, … Continue reading ECO-FASHION BRANDS TO WATCH


MAXHOSA Described as the bolder, African version of Missoni, the Maxhosa brand has carved out a unique place in fashion both locally and abroad. It is now well known that Maxhosa’s knitwear inspired garments celebrate the Xhosa rite of passage and have become go-to garments for woke celebrities on the red carpet, includingseveral “Black Panther” … Continue reading 3 DESIGNERS WHO DRAW INSPIRATION FROM THEIR AFRICAN HERITAGE

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