AFI Designer Boutique is an African luxury marketplace for African luxury fashion brands. The commercial initiative of AFI to support African designers and drive consumer accessibility to African fashion through a seamless experience.
Over the last 13 years, AFI has held numerous Fashion Weeks in Africa. We have also done pop-up stores with designers at fashion weeks helping designers make thousands of rands in the process.
AFI was the first to bring Conde Naste and the Vogue Luxury Conference to South Africa, to meet and connect with Designers. We worked with the Global citizens, to have designers dress Beyoncé and other Artists when they came for the concert. All a first in Africa.