Sell on AFI Designer Boutique

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AFI Designer Boutique is an African luxury marketplace for African luxury fashion brands. The commercial initiative of AFI to support African designers and drive consumer accessibility to African fashion through a seamless experience.

Over the last 13 years, AFI has held numerous Fashion Weeks in Africa. We have also done pop-up stores with designers at fashion weeks helping designers make thousands of rands in the process.

AFI was the first to bring Conde Naste and the Vogue Luxury Conference to South Africa, to meet and connect with Designers. We worked with the Global citizens, to have designers dress Beyoncé and other Artists when they came for the concert. All a first in Africa.

Services To Designer

Services provided to designers under AFI Designer Boutique
AFI Designer Boutique

Easy Shipping

Products are collected by our courier, go through quality review, and shipped to our customers.

AFI Designer Boutique

Product Shoot

Product & campaign shoot for every designer. A marketing toolkit provided.

AFI Designer Boutique

Secure Online Payment

Payments are made 7 days after a product order has been delivered

AFI Designer Boutique

Product Performance Reports

Every month a product performance report is provided to designers.

Start selling online

Follow our few easy steps to sell on AFI Designer Boutique


Apply now and send your product catalog or Look-book


We review applications and inform you if you meet our criteria

On Boarding

Get a product shoot done and product uploaded on the website.

Start Selling

Get your store created, products uploaded and start selling on AFI Boutique

Who is AFI

10 Years of African Fashion International

Register to AFI Designer BoutiqueGet 10% OFF your next Order

Register to AFI's Designer Boutique and get 10% OFF your next purchase

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ZAR South African rand